Human Resources and Marketing, PR & Advertising

Media company hires VP and general manager

June 13, 2017
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Julie Brinks
Julie Brinks. Courtesy WOOD TV 8

A national media company with several local affiliates has hired an executive who will lead its operations in the market.

Nexstar Media Group said last week it selected Julie Brinks, a Michigan native, to be VP and general manager of its television and digital operations in Grand Rapids.

Brinks will oversee Grand Rapids’ WOOD TV (NBC), WOTV TV (ABC) and WXSP TV (My Network) stations, as well as and

Audiences for those entities are in a 14-county region in the Grand Rapids, Kalamazoo and Battle Creek areas.

Brinks reports to Diane Kniowski, SVP and regional manager of Nexstar Broadcasting.

Kniowski called Brinks “a well-respected leader.”

“We are confident that her valuable management expertise, strong relationships and deep dedication to the local community will enhance the position of our broadcasting and digital media operations in Grand Rapids, Kalamazoo, Battle Creek,” Kniowski said.

Brinks said she's pleased with her new role.

“I am grateful for this opportunity to return to my home state of Michigan, where I have deep personal, business and community relationships,” Brinks said.

Brinks' experience

Most recently, Brinks served as general manager of KOHD TV (ABC) and KBNZ LD (CBS) in Bend, Oregon.

During her tenure, she oversaw the launch of the stations’ news programming, managing local branding, creative development, news set construction and talent recruitment.

Previously, Brinks has served in several roles: principal consultant for Vici Media, where she provided strategic direction, digital marketing and revenue development services to broadcast groups and stations; VP and general manager of KGUN TV (ABC), KWBA TV (CW) and four radio properties in the Tucson and Sierra Vista areas of Arizona; and VP and general manager of WPBN TV (NBC) and WTOM TV (NBC) in the Traverse City and Cadillac areas.

Brinks has been a member of Rotary International and served on numerous community boards, including a local American Red Cross, Junior Achievement and the City Club of Bend, Oregon.

She's also served as a local chair of the American Heart Association’s Go Red for Women and was a founding member of Haven Totes, a Tucson-based organization that provides life essentials for children and families in need.

She earned a bachelor’s degree in broadcasting and cinematic arts from Central Michigan University and is a graduate of the National Association of Broadcasters Education Foundation’s Broadcast Leadership Training program.


Nexstar Media Group focuses on local news for traditional media, digital and mobile platforms.

It owns, operates, programs or provides sales and other services to 170 television stations and related digital multi-cast signals reaching 100 markets, or about 39 percent of all U.S. television households.

The company’s portfolio includes affiliates of NBC, CBS, ABC, FOX, MyNetworkTV and The CW. 

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