Human Resources, Marketing, PR & Advertising, and Technology

Marketing firm appoints VP of technology

August 30, 2017
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Michael Davis
Michael Davis. Courtesy RCP Marketing

A marketing firm has promoted an employee to the role of vice president of technology.

RCP Marketing, based in Muskegon and with a Grand Rapids office, said last week Michael Davis has stepped into the role.

He is responsible for leading the alignment of technology with corporate strategy. He will also oversee the development of web-based marketing technology solutions for the clients RCP serves.

The firm is part of parent company RC Productions, along with The Gear Group, a promotional products and apparel company, and Source One Digital, a large-format digital printing company, both in Muskegon. Davis works with management from all three companies in his new role.

“Mike is a huge asset to RC Productions and our clients," said Amy Atkinson, president, RCP Marketing. “He directs our teams to always consider all aspects and implications of each project in order to prescribe the very best solution.

“Working with the account management teams from each of the three companies, Mike guides the development of the ahead-of-the-curve websites and web-based applications we provide to our clients.”


For each of the three companies, Davis is responsible for guiding the implementation and maintenance of client-facing technologies and internal applications, developed internally or acquired. He and his team of developers maintain the applications and engage with customers and employees to improve existing systems.

For instance, Davis has developed custom e-commerce stores for clients of The Gear Group and Source One Digital to order custom apparel, promotional products and signage for their teams.

Davis’ background

Davis joined RCP Marketing in 2011 as the director of web and interactive.

Previously, he worked for Progressive AE as marketing technology director and at Bond Street Studios as an account executive.

He earned a bachelor’s degree in marketing from Western Michigan University and an M.B.A. certificate in design and innovation management from Kendall College of Art and Design.

RCP Marketing

Originally called RC Productions, RCP Marketing was founded in 1981 by Muskegon native Randy Crow.

The firm specializes in strategic marketing and advertising services, including marketing strategy, branding, web development, video production and traditional and digital media. 

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