Food Service & Agriculture, Manufacturing, and Retail

Brewery expanding distribution in Northeast US

September 29, 2017
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New Holland Brewing Co. Dragon's Milk bottle production line
A worker at New Holland Brewing Co. inspects a new bottle of Dragon's Milk on the production line. Photo via

A local craft brewery is expanding its distribution territory.

New Holland Brewing, based in Holland, said last week it will begin distribution of its beers to Maine and New Hampshire, as well as expand its presence in upstate New York, beginning in October.

The new territory is part of New Holland’s growing 35-state distribution network.

“We’ve listened to our fans and are incredibly excited to be reaching more folks in the Northeast with our core beers,” said New Holland President and Founder Brett VanderKamp. “We’ve distributed in this part of the country for some time now, and it’s a wonderful thing to fill in our remaining territory gaps and provide even more people the opportunity to discover Dragon’s Milk. We’re looking forward to getting out there, meeting the people and bringing some great flavors from the Midwest to our craft brothers and sisters in the Northeast.”

New Holland will launch with distribution of its flagship Dragon’s Milk, a year-round Bourbon Barrel Stout, and Hoptronix, a Double IPA featuring Mosaic hops, in October and build in products around these offerings in the coming months.

The brewery is partnering with wholesalers across the new territory, which will be managed by Pabst Brewing Co. Pabst’s sales force will sell all of New Holland’s beers to wholesalers in the Northeast as part of PBC’s high-end portfolio.

New Holland is 100-percent independent and continues to manage all other business functions for its beers, including production, marketing and finance.

New Holland

Established in 1997, New Holland Brewing sells its beers and spirits in four countries.

The company brews and distills in three locations in Holland and Grand Rapids.

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