Office furniture maker partners with home furnishings brand
A local office furniture maker has signed a deal to distribute an international home furnishings brand.
Grand Rapids-based Steelcase said last month it is partnering with Taylorsville, North Carolina-based Mitchell Gold + Bob Williams to offer an array of “lifestyle” products intended to complement office settings throughout the U.S. and Canada, beginning in November.
Steelcase said the Mitchell Gold + Bob Williams collection augments its portfolio of office furniture, technology and architectural products, offering expanded design options through its established dealer network.
“We were drawn to the Mitchell Gold + Bob Williams vision of creating comfortable and stylish home furnishings, which can now translate into inspiring, informal work environments,” said Allan Smith, VP of global marketing, Steelcase.
“We are excited about the convenience this relationship brings to architects, designers and clients, as they create the kinds of places where people can unleash their best thinking, collaborate more comfortably and work in a variety of informal postures.”
Mitchell Gold, the co-founder and CEO of Mitchell Gold + Bob Williams, also said the “comfortable” products his company sells complement office settings.
“Collaborative workspaces are among the most important trends making work life more engaging, effective and comfortable,” Gold said. “Our partnership will allow Steelcase to do this better than anyone else.”
Mitchell Gold + Bob Williams is the latest in a string of recently announced global and regional Steelcase partners, including Microsoft.
Founded in 1912, Steelcase offers Steelcase, Coalesse, Designtex, PolyVision and Turnstone brands, a portfolio of architectural, furniture and technology products and services designed to “unlock human promise and support social, economic and environmental sustainability.”
The manufacturer has more than 800 dealer locations and is a global, publicly traded company with fiscal 2017 revenue of $3 billion.
Mitchell Gold + Bob Williams
Mitchell Gold + Bob Williams, founded in 1989, is a home furnishings brand that works to create stylish and comfortable slipcovered and upholstered furniture, case goods, lighting, accessories, rugs, bed linens, window treatments and wall art.
The company sells its products in Mitchell Gold + Bob Williams Signature stores, specialty retailers and home furnishings retailers nationwide and internationally, as well as through its website and from its catalog.
In 2003, Mitchell Gold + Bob Williams established a contract division to manufacturer furniture for the hospitality and commercial services industries.
The company produces eco-friendly products and said it is “committed to environmental best practices to ensure a sustainable planet.”