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Digital signage firm buys new home

October 18, 2017
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Freshwater Digital office
Freshwater Digital shares a "sneak peek" of its new office in Kentwood. Photo via

A local digital signage firm has relocated to a new home.

Freshwater Digital, which provides solutions for businesses to broadcast their advertisements digitally, moved its operations this month to 4585 40th St. SE in Kentwood, which is in an industrial park near Ford airport.

The building was bought by Freshwater Digital. The purchase price was not disclosed.

The firm’s previous office was at 2255 29th St. SE in Grand Rapids.

The real estate broker for Freshwater Digital was Ty Hallock at First Companies, and the unnamed seller’s brokerage was Berkshire Hathaway HomeService Michigan Real Estate.

Room to innovate and grow

“One of the factors that led to our move was the need to expand our innovations lab,” said Matt Downey, owner, Freshwater Digital.

Freshwater Digital will now have the same square footage, 20,000, but Downey said the new property has a mixture of office spaces, which is what it needed.

The building contains fully refurbished office space. It has a technology lab, a staging area with ample storage and warehouse space.

What started out as one-person digital signage provider in 2007 has grown to 17 people on staff.

The firm also said it has experienced average year-over-year revenue growth of 30 percent, which required additional staff to meet clients needs.

Now Downey said he plans to expand the firm’s staff further, because the building can hold up to 50 employees.

“The industry is expanding quickly, and our clients want access to the latest in digital signage and marketing technology,” Downey said. “We now have a space that can accommodate those needs and give us the flexibility to add more staff.”

Open house

Freshwater Digital will host an open house for its clients, partners and the local business community on Nov. 9 from 3-7 p.m.

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