Health Care, Marketing, PR & Advertising, and Technology

Insurer launches digital wellness hub

January 30, 2018
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Priority Health Wellbeing Hub screenshot
A screenshot of the Wellbeing Hub. Courtesy Priority Health

A health insurer has launched a digital wellness hub for its members.

Grand Rapids-based Priority Health said this month it is rolling out its Wellbeing Hub, which offers a personalized online health and wellness experience.

The free Wellbeing Hub is intended to help members get and stay healthy by providing content and tools tailored to their specific health and wellness needs. There are two focus areas of the experience: chronic disease management and targeted programs based on individual members’ health and wellness interests.

“Priority Health continuously looks for ways to provide members with simple, intuitive tools to help them monitor and improve their health,” said Marti Lolli, chief marketing officer and SVP of consumer markets, Priority Health.

“In today’s digital age, it’s possible to take a different approach with wellness and we’re doing that with our Wellbeing Hub, which uses predictive analytics, or smart learnings, to evolve the member’s experience, so it becomes more customized as they engage with the platform.”

Free programs offered by Priority Health — such as weight management, smoking cessation, nutrition, medication therapy management, financial well-being, stress and condition management — may be recommended to the member through the Wellbeing Hub, based on their health status or areas of interest they’ve identified.

“We know that members who engage in their own care are often healthier and more productive,” Lolli said. “Tools like the Wellbeing Hub empower members and provide them with resources and support, as they work to improve their own health status and manage chronic conditions. Not only does this approach lead to happier, healthier members, it also helps contribute to lowering the cost of care.”

Priority Health members can access the Wellbeing Hub through their MyHealth account via desktop or mobile devices.

Priority Health

Priority Health, part of Spectrum Health, is a Michigan health insurer that offers options for employers and individuals, including Medicare and Medicaid plans.

The insurer has nearly 800,000 members across Michigan, 1,200 employees and more than 30 years in business.

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