Food Service & Agriculture, Manufacturing, and Retail

Ice cream maker re-releases classic flavor

February 27, 2018
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Hudsonville Ice Cream Creamery Blend Vanilla
Creamery Blend Vanilla. Courtesy Hudsonville Ice Cream

An ice cream maker in the region is bringing back a flavor with roots dating back decades.

Holland-based Hudsonville Ice Cream released this month its Creamery Blend Vanilla, a year-round flavor using the company’s “classic” 1940s recipe.

It has been more than a decade since the company offered the flavor, which is available in stores now.

“Our original 1940s recipe for Creamery Blend Vanilla exemplifies our 90-year commitment to craftsmanship and quality,” said Morgan Craig, flavor scientist, Hudsonville Ice Cream.

The company said the ice cream blend is made with “the purest vanilla available” and the “freshest milk and cream,” sourced from dairy farmers within 60 miles of the Holland facility.

The flavor revival coincides with Hudsonville’s rollout of a container design with “new quality and safety measures.”

Each 48-ounce carton will have a foil seal for “an extra layer of protection” and “quality assurance.” The containers will also have colored lids that correspond to each flavor of ice cream, and the front of the package will feature an image of a scoop of the ice cream flavor that’s inside the carton.

“The art of creating a premium ice cream experience extends beyond the ingredients,” said CJ Ellens, owner, Hudsonville Ice Cream. “When you make a premium product, you want to serve it in a premium container.”

The Creamery Blend Vanilla flavor is on store shelves in the new packaging now. All other Hudsonville Ice Cream flavors will be packaged in the re-designed containers by April.

Hudsonville Ice Cream

Established as a farmer co-op called Hudsonville Creamery in 1895, Hudsonville Ice Cream began making ice cream in 1926.

Today, the company produces more than 50 flavors, and its products are sold across Michigan, Illinois and Indiana.

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