Architecture & Design, Human Resources, and Manufacturing

Furniture maker hires president

March 13, 2018
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Bill Keller
Bill Keller. Courtesy Leland International

A local furniture maker has named a 30-year industry veteran as its next president.

Grand Rapids-based Leland International — a “design-focused” furniture company — said today it has chosen Bill Keller as its president, effective immediately.

“It’s an honor to join Leland and be part of an award-winning furniture company,” Keller said. “I’m looking forward to working alongside such an impressive team as we continue to grow our portfolio of contemporary yet timeless products.”

Keller was hired to replace Leland owner and founder Tim Korzon, who previously held the position of president and is now shifting his focus toward product development and design.

Korzon will continue as owner.

As president, Keller will focus on “expanding Leland’s footprint,” starting with the team in Grand Rapids.

He also plans to grow Leland’s network of independent representatives, designers and customers.

Keller’s background

For more than 30 years, Keller has worked in the furniture design industry.

Previously, Keller served as the VP of sales at Nucraft.

He also worked at Steelcase and Haworth in national sales and product marketing.

Keller has a bachelor’s degree in business management from the University of Michigan.


Korzon founded Leland International in 1992. The privately held company is headquartered at 5695 Eagle Dr. SE in Grand Rapids and also has a showroom in Chicago.

Leland designs and manufactures contemporary furniture solutions for offices, educational environments, health care facilities, public spaces and homes.

The company has 35 employees and sells its products via an internal sales team, independent sales representatives and contract furniture dealers. It also has an online retail presence.

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