Grocery chain expands delivery map
A locally based grocery store chain has expanded the reach of its delivery service.
Byron Center-based SpartanNash said yesterday it will offer “store-to-door” service through its Fast Lane program in 24 ZIP codes in greater Grand Rapids.
“By expanding at-home delivery to our Grand Rapids customers, we are further tailoring the Fast Lane experience for anyone who is short on time and wants quality products at an affordable price,” said Brian Holt, VP of marketing, SpartanNash. “Whether you prefer pickup or delivery, now the choice is yours.”
Home delivery of items purchased through shopthefastlane.com will be available for customers who live in Grand Rapids, Ada, Allendale, Alto, Belmont, Byron Center, Caledonia, East Grand Rapids, Georgetown Township, Hudsonville, Jamestown Township, Jenison, Kentwood, Rockford, Walker and Wyoming.
SpartanNash said it will waive the delivery fee on customers’ first three orders with a minimum purchase of more than $100.
Since SpartanNash launched Fast Lane in July 2017, the curbside pickup program has expanded and is now available at 46 Family Fare Supermarkets, D&W Fresh Market, Forest Hills Foods and VG’s locations across Michigan and South Dakota.
In December 2017, the grocery chain launched at-home delivery.
SpartanNash (Nasdaq: SPTN) was formed in 2013 when the Nash Finch Company, founded in 1885, and Spartan Stores, established in 1917, merged.
The Fortune 350 company distributes grocery products to independent grocery retailers, select national accounts, its corporate-owned stores and U.S. military commissaries and exchanges.
The company had 2017 revenue of $8.13 billion.