Real Estate and Retail

National retailer plans opening

April 3, 2018
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Sierra Trading Post interior
Sierra Trading Post, founded in 1986, is an "off-price" retailer of outdoor products. Photo via

An off-price outdoor retailer is coming to Grand Rapids.

Sierra Trading Post will open its new Grand Rapids location on April 21. The store will be located at 3665 28th St. SE. in the Shops at Centerpointe.

The Business Journal previously reported the company signed a lease for the 20,000-square-foot space with Colliers International West Michigan in July.

“Sierra Trading Post provides excellent value and selection on the top brands for all your active and outdoor lifestyle needs,” said Gennifer Hobbs, Sierra Trading Post marketing director. “We believe everyone can participate in outdoor and fitness activities, and want our products to feel accessible to everyone who walks through our doors or shops our site online.”

The store will have a grand opening celebration from 8 a.m. to 10 p.m. and will feature giveaways and music.

The new location also is hiring full- and part-time employees. Those interested can apply at

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