PR firm hires president
There will be a changing of the guard at a public relations firm.
Ron Fournier, the former publisher and editor of Crain’s Detroit Business, will assume the role of president at Truscott Rossman on June 1.
The Lansing-based firm also has offices in Grand Rapids and Detroit.
The long-time editor and political journalist will replace the firm’s co-founder and current CEO, Kelly Rossman-McKinney, after her pending retirement.
John Truscott, co-founder and current president of Truscott Rossman, will become CEO.
“We searched high and low for the right combination of communications skills, experience and political persuasion,” Truscott said. “Ron is the only individual who truly hit the mark. We are honored that he agreed, and we can’t wait for him to get started.”
Fournier’s role will include directing the firm in leveraging new business opportunities in Detroit and Washington, D.C., while continuing to build a strong portfolio in Michigan.
Fournier was an award-winning editor and political writer in Washington, where he was a columnist for The Atlantic, editor-in-chief of the National Journal and Washington bureau chief for The Associated Press during the Bill Clinton, George W. Bush and Barack Obama presidencies.
He was also a White House correspondent. He began his journalism career in Little Rock, Arkansas, covering Governor Clinton in the 1980s and 1990s.
“I had a long run in journalism — from Arkansas to the White House and then back home in 2016 to Detroit, where I enjoyed leading Crain’s through major change,” Fournier said. “Now it’s time to get off the sidelines and into the arena.
“At Truscott Rossman, I get the opportunity to a run a challenging business, lead a team of hard-charging communicators and advocate for companies, issues, people and causes that matter to me — all while helping to nudge my city and state forward.”
Rossman-McKinney will be vacating her position to focus on running for a seat in the Michigan Senate.
“As a small business owner, your company is like a child,” Rossman-McKinney said. “I’m very proud of how Truscott Rossman has grown over the years, and we have the right team in place to keep the business moving forward. I can’t wait to watch the business continue to grow – hopefully from the sidelines as a state senator.”
Truscott Rossman is a bipartisan strategic communications firm, specializing in issues management, crisis communication, media relations and community relations.