Business taking 'chill' orders downtown on Tax Day
As a way of saying “chill out,” a shaved-ice franchise will give out free cups downtown on Tax Day.
Kona Ice of West Grand Rapids will park on Pearl Street NW in Grand Rapids tomorrow — this year’s federal income tax filing deadline — as part of the company’s fifth-annual National Chill Out Day.
Damion Parker, franchisee of Kona Ice of West Grand Rapids, will park his truck at Pearl Street between Ionia and Division, between parking meters 604 and 605, from noon and 2 p.m.
During the event, Parker will offer cups of shaved ice. Each customer can choice their flavor, tropical tune and flower leis.
Founded by Tony Lamb in 2007, Kona Ice is a mobile, Hawaiian-style shaved-ice franchise based in Florence, Kentucky.
Kona Ice has given more than $50 million back to neighborhood schools, organizations and teams since its inception.
The brand’s trucks let customers create their own Kona Ice on the self-serve Flavorwave, “while enjoying the soothing sights and sounds from the tropics.”
There are currently 1,000-plus Kona Ice franchise units in more than 45 states.