PR agency acquires New York firm
A local public relations firm has completed its largest acquisition.
Lambert, Edwards & Associates, or LE&A, — which has offices in Grand Rapids, Lansing and Detroit — said today it acquired Owen Blicksilver Public Relations, a financial communications firm in New York City, at 450 7th Ave.
The acquisition is LE&A’s fifth.
“Our firm is rooted in financial communications, and this business mindset differentiates us among our PR firm peers nationally, making this acquisition such a strong strategic fit,” said Jeff Lambert, CEO and managing partner, LE&A.
“Adding the expertise of Owen Blicksilver and his team, coupled with an impressive roster of long-term and market-leading clients, a specialization in capital markets, M&A and private equity and a New York office, makes this a truly transformative opportunity.”
LE&A and Blicksilver will continue to operate under their respective brands and combined staff of 65 and a client roster of more than 150 publicly traded and privately held companies based in 20 states and six countries.
Owen Blicksilver, the founder of Blicksilver will remain with Lambert under a multi-year agreement, serving as president of the Blicksilver unit, which will remain in New York City.
Blicksilver senior account staff, who have an average tenure of 10 years with the firm, will remain with the combined organization.
Blicksilver’s team will combine their financial communications and strategic positioning experience with specialty practices in private equity, real estate, financial services, bankruptcy, crisis, ligation support and B2B marketing.
“True to our heritage in private equity and M&A, we approached this merger process looking for a strategic combination that would expand capabilities and talent breadth for each firm’s growing client base,” Blicksilver said.
“Lambert provides more resources in the areas of investor relations, integrated marketing, digital and B2C, plus expertise in key verticals such as automotive, consumer and health care, all of which we can now offer our clients.”
Advisors on the transaction included the M&A advisory firm The Stevens Group, law firm Warner Norcross & Judd and New York counsel Silverman Acampora.
Financing was provided by Mercantile Bank of Michigan.