Food Service & Agriculture, Manufacturing, and Retail

Cereal brand pours new flavor

May 18, 2018
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Kellogg's Wild Berry Froot Loops cereal bowl
Kellogg's Wild Berry Froot Loops. Courtesy Kellogg Company

A major cereal brand is getting its first new flavor in 10 years.

Battle Creek-based Kellogg Company is sending its new Kellogg’s Wild Berry Froot Loops to store shelves in time for summer.

Changes include a purple star and “tangy and sweet” berry flavors via a “berry-inspired mix of red, blue and green iconic loops.”

"Our colorful loops are both beloved and iconic, and now fans will have a new way to do 'Whatever Froots their Loops' throughout the day," said Teresa Lindsey-Houston, senior marketing director, Kellogg's Morning Foods.

Wild Berry Froot Loops will be available at all major retailers and grocery stores nationwide.

The suggested retail price is between $4.69 and $5.79.

Kellogg Company reported net sales of about $13 billion in 2017. 

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