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Coffee company re-brands shop

May 21, 2018
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Ferris coffee Holland
Courtesy Ferris/Benjamin Lutz

An urban coffee shop in the region has re-opened under a different name.

Ferris Coffee & Nut Company has officially put its name on the former JP’s Coffee in Holland as of April 30.

The newly renovated café, at 57 E. 8th St., is now the third Ferris café in West Michigan.

“We have already received great enthusiasm from the Holland community, and the Ferris team looks forward to serving customers and exploring the new and creative opportunities that come along with this opening,” said Evan Groendyk, retail integration manager, Ferris.

Ferris acquired JP’s Coffee in 2014, and the company chose to fully integrate it into the Ferris brand in October of 2017, the Business Journal previously reported.

Ferris’ Holland café features an operational Poursteady, a precise pour-over coffee machine, allowing baristas to brew coffee by the cup in higher volumes and with higher consistency and quality.

“This freshly modernized café allows Ferris to connect the Grand Rapids and Holland regions, providing new ways to extend benefits to customers,” said David VanTongeren, director of retail, Ferris. “For example, customers can sign up for an annual Brew Crew membership, which contains several perks, including discounts at all Ferris locations,”

The shop features various “sipping chocolates,” a step up from the standard hot chocolate, and Ferris’ recently released Nitro Cold Brew Coffee in a can and on tap. Ferris Holland will also sell baked goods from DeBoer, a Holland bakery.

VanTongeren said Ferris Holland has retained a core team of nine employees from the former JP’s staff.

“The team helped with everything, from painting and cleaning to re-finishing furniture and repairing damages,” he said. “We really could not have done it without their hard work and perseverance. 

Regular store hours are 6:30 a.m. to 8 p.m. Monday through Friday and 7 a.m. to 8 p.m. on Saturday.

Ferris has two other cafés, which are both in Grand Rapids.

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