Furniture maker partners with West Elm
A local furniture manufacturer is partnering with a home furnishings brand.
Grand Rapids-based Steelcase and Brooklyn, New York-based West Elm said this week they plan to “combine their expertise” to create “new kinds of workplace solutions to support the changing preferences of people at work.”
The companies are still finalizing the details of the partnership, but according to Steelcase, they plan to “work together to collectively design, manufacture and distribute future workplace solutions” through Steelcase’s network of U.S. and Canadian dealers and West Elm contract furnishing dealers.
Steelcase expects to offer a selection of West Elm furniture designed specifically for the workplace through its dealers by the end of the year.
The partnership is meant to build on the relationship West Elm established in 2015 with Designtex, a Steelcase company that designs textiles and surface materials and manufactures and distributes West Elm fabrics.
“Steelcase and West Elm share an ethos of improving the physical, cognitive and emotional well-being of people at work,” said Allan Smith, VP of global marketing, Steelcase. “Together, we aspire to help organizations create inspiring, high-performance workplaces, where people can be highly engaged and do their best work.”
Cheryl Carpenter, VP at West Elm, said her company is “delighted” to partner with Steelcase.
“We are connected to our consumer every day and have a deep understanding of their preferences, from lifestyle to workstyle,” Carpenter said. “Together with Steelcase, we will create customer experiences that leverage our differentiated residential design, shared commitment to world-class innovation and Steelcase’s industry-leading workplace expertise.”
More information on the partnership will be released when available at steelcase.com/westelm.
Founded in 1912, Steelcase (NYSE: SCS) offers a portfolio of architectural, furniture and technology products and services designed to “unlock human promise and support social, economic and environmental sustainability.”
Steelcase sells through its family of brands: Steelcase, Coalesse, Designtex, PolyVision, Turnstone and AMQ.
The global manufacturer has more than 800 dealer locations and reported fiscal 2018 revenue of $3.1 billion.
Founded in 2002, West Elm aims to “make an impact in everyday life” by creating “affordable designs for modern living.”
The brand, which is part of Williams-Sonoma (NYSE: WSM), operates more than 100 stores in the U.S., Australia, Canada and the U.K., e-commerce websites and ships products to customers around the world.
In addition to its home furnishings retail side, West Elm operates in the commercial furnishings industry and recently expanded into the travel and hospitality industry with the launch of West Elm Hotels.