Higher Education and Human Resources

College hires director of admissions

June 29, 2018
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WMU Alicia Kornowa
Alicia Kornowa. Courtesy WMU

A college in the region has a new director of admissions.

Western Michigan University alumna Alicia Kornowa has been selected for the role, effective July 31, the university announced.

Kornowa will be responsible for developing the school’s prospecting, recruiting and yield activities to meet enrollment targets and priorities.

"I am excited to be able to bring in a proven professional who has experience in multiple institutional environments, a solid record of accomplishment and someone who has never lost sight of her roots as a proud Bronco," said Terrence Curran, associate provost for enrollment management at WMU. "Alicia represents the next strategic puzzle piece to continue our progress in reaching our institutional enrollment goals."

Kornowa comes from the University of Cincinnati as the director of admissions for recruitment, where she has spent the last six years leading a 24-person team and managing marketing, recruitment and yield activities for domestic first-year and transfer students.

Between 2012 and 2017, the university’s first-year student enrollment grew by 31 percent. Over that same span of time, diversity of the first-year class increased by 7 percent, and out-of-state enrollment increased by 75 percent among first-year students.

Prior to joining the Cincinnati school, Kornowa was senior associate director of admissions at Cornell University in New York. She also has held positions at the University of South Florida, the University of Central Florida and at WMU, where she was assistant director of admissions and orientation from 1999 to 2004.

"Becoming the chief admissions officer at a doctoral university has been a career goal of mine for several years," Kornowa said. "I couldn’t be more thrilled to serve in that role at my alma mater — a university that transformed me and so many others and that is so dear to my heart."

A two-time graduate of WMU, Kornowa studied organizational communication at WMU, earning bachelor’s and master’s degrees.

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