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Marketing agency on the move

July 16, 2018
TAGS Revel
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Revel marketing partners
Revel partners Jason Piasecki, left, Andy Maciejewski and Don Kalisz stand in front of the new downtown Muskegon building where their agency will be based. Courtesy Revel

The creators of the "Watch Muskegon" community marketing campaign are relocating.

Revel will be moving into a newly constructed six-story, mixed-use building in downtown Muskegon, which is set to be completed in the fall.

“We have been in downtown Muskegon for 12 years now, and we are looking to invest in downtown,” said Jason Piasecki, partner and CEO, Revel. “The opportunity for this development came up, and we thought it was a way for us to show our commitment to all the good stuff that is happening in Muskegon.”

Revel bought the second floor of the 47,760-square-foot building at 351 W. Western Ave., according to Piasecki. Revel’s new space will be 5,500 square feet.

Piasecki said they purchased the office space from developers Christopher Benedict and Joshua Canale for an undisclosed amount.

One of the building’s amenities is a balcony that overlooks downtown Muskegon. Piasecki said the Revel office also will include meeting rooms, collaborative workspace, multi-purpose rooms and more open space that allows for growth.

The building’s first floor is reserved for commercial space, while floors three through six will house 20 residential units collectively called Lake View Lofts.

Revel’s creative director, Pete Lounsbury, said he will be moving into one of the apartments.

“I’ve spent pretty much every day for the last six years working downtown, so I’ve seen all the changes that have taken place, and I’ve become a huge fan of Muskegon in that time,” Lounsbury said.

“There’s a lot happening here. I’ve gotten to know a lot of great people, and I like spending time here. So, I figured it was time to put my money where my mouth is and move here. Plus, you can’t beat the views ... or the commute.”

Canale, the co-owner of the building’s commercial and residential spaces, said the cumulative owners’ equity that was invested in the building was $785,124. He also said they received $2,615,000 in bank loans, $1.5 million in loans from the state, two loans from the Community Foundation for Muskegon County that amounted to $1.5 million and $500,000 from the City of Muskegon.

Canale said the building actually represents the first of three phases. He said he hopes to break ground this fall or early next spring on phase two of the project, which will be connected to the first building with a shared space and elevator.

The start date for the final phase has not been determined, Canale said.

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