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Marketing agency names president

July 27, 2018
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Steve Groenink
Steve Groenink. Courtesy Fairly Painless

A local marketing agency has named its new president.

Fairly Painless, which has offices in Grand Rapids and Holland, said last week it hired Steve Groenink to replace Chris Cook, majority owner, in the role.

As president, Groenink will lead development of the agency’s short- and long-term growth strategies and oversee its operations.

“We’re thrilled to be bringing Steve onboard,” Cook said. “His leadership and business skills will be immensely valuable to Fairly Painless and our clients, as we continue to build on our 25 years of success.

“With Steve at the helm of our leadership team and taking an ownership position alongside agency Co-owner Cheryl Bell, Fairly Painless is in very capable hands.”

Fairly Painless assist clients with both traditional and digital marketing.

Groenink said he hopes to change the brand of the marketing agency in the next six months, while continuing the successful trend Cook has left behind.

“Many companies like ours do great work for clients but don’t spend enough time or make enough of an effort to do the same for themselves,” Groenink said. “I have developed an internal marketing team that is focused on Fairly Painless, so in a sense, I am a client of Fairly Painless as its president. We are talking about branding and going to the market with this company that looks like what we are saying we are.”

Most recently, Groenink was the COO at Lambert, Edwards & Associates, a public relations firm, for 10 years.

He also worked at Greenleaf Trust for two years, where he took on managerial roles. Groenink was a client of Fairly Painless when Greenleaf Trust was just starting out. He said he relied on Fairly Painless to put a campaign together for name recognition and brand building.

Greenleaf Trust is still a client of Fairly Painless, along with clients such as Aetna, Herman Miller and Visteon.

“I’m honored to be joining this exceptional team of forward-thinking, creative professionals,” Groenink said. “Chris and Cheryl have built a remarkable business, and I look forward to being part of Fairly Painless’ next phase of growth.”

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