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Instacart enters West Michigan market

July 31, 2018
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The grocery delivery service Instacart is expanding into West Michigan.

The company said this week it will begin offering same-day grocery delivery in 25 greater Grand Rapids ZIP codes on Aug. 2.

“Over the past year, we’ve seen incredible demand in the Grand Rapids area,” said Sapna Mitchell, senior operations manager, Instacart.

“Launching in Grand Rapids gives us an opportunity to expand service in Michigan. We’re also excited to build a world-class shopper community, where we can offer fun and flexible income earning opportunities for our shoppers, who ultimately deliver this amazing service to the community.”

Participating retailers

Participating retailers in West Michigan include Family Fare, Fresh Thyme, Save-A-Lot, D&W, Costco and Petco.

Hiring

Instacart plans to hire more than 100 shoppers for its West Michigan service area.

Service area

Delivery is available to residents of communities across West Michigan: Grand Rapids, East Grand Rapids, Kentwood, Wyoming, Walker, Grand Rapids Charter Township, Coopersville, Allendale Charter Township, Polkton Township, Lamont, Holland, Zeeland Charter Township, Overisel, Fillmore, Macatawa, Grandville, Georgetown Township, Jamestown Charter Township, Allendale Charter Township, Beechwood, Noordeloos, Hudsonville, Grand Haven, Robinson, Nunica, Fruitport Charter Township, Polkton Township, Norton Shores, Ferrysburg, Spring Lake, West Olive, Port Sheldon, Agnew, Zeeland Charter Township, Zeeland, Borculo, Cascade Township, Forest Hills, Cutlerville, Ada, Whitneyville, Caledonia, Alaska, Plainfield Township, Comstock Park, Byron Center, Marne, Cedar Springs, Rockford, Sparta, Ballards Corners and Cutlerville.

How it works

Customers can go online or open the Instacart mobile app on their iPhone or Android device, select their city/store, add items to a virtual cart, choose a delivery window — within one hour, within two hours or up to five days in advance — and check out.

An Instacart shopper accepts the order on their smartphone, uses the Instacart shopper app to guide them through shopping, then delivers the order to the customer in the designated delivery timeframe.

Pricing

Those placing orders of $35 or more will pay a delivery fee of $5.99.

Instacart offers a membership called Instacart Express that allows customers to accrue rewards and receive unlimited and free same-day delivery on orders of $35 or more.

After a free trial period, Instacart Express membership is $14.99 a month, or $149 a year.

First-time Grand Rapids users can enter the code HIGRANDRAPIDS (which expires on Oct. 2) at checkout to get $20 off an order of $35 or more, plus a free first-time delivery.

Instacart

Founded in San Francisco in 2012, Instacart is a web- and app-based retail delivery service that allows customers to buy groceries from select local retailers and have them delivered in “as little as” an hour.

Instacart now operates in 270 markets and partners with retailers across North America, including U.S. chains, such as Albertsons, Kroger, Costco and Loblaw, as well as regional grocers, such as Publix, Wegmans, Schnucks and H-E-B.

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