Human Resources, Real Estate, and Travel & Tourism

Downtown Embassy Suites hires Brian Behler as GM

August 3, 2018
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Brian Behler
Brian Behler. Courtesy Suburban Inns

The Embassy Suites by Hilton being built in downtown Grand Rapids has its first general manager.

Brian Behler began his new role last month, moving from his role as general manager of the JW Marriott Grand Rapids.

He will begin his duties by building the management team over the next few months.

He’ll be hiring a director of sales, assistant general manager, chief engineer, executive housekeeper and various department staff supervisors.

Eventually, the Embassy Suites will employ nearly 200 people. All positions will be advertised online.

Slated to open in early 2019, the $59-million hotel, located at 710 Monroe Ave. NW, will have 250 rooms and 488 parking spaces. It will also feature a Big E’s Sports Grill on the first floor, as well as a banquet and event space for up to 250 people.

The hotel is owned by Hudsonville-based Suburban Inns.

“This is a great opportunity to join the Suburban Inns and Embassy Suites team in this role,” Behler said. “It’s an exciting time to be a part of the hospitality community in Grand Rapids, and I look forward to helping Suburban Inns open another quality property in West Michigan.”

Behler brings more than 20 years of hospitality experience to the role.

He spent 11 years at the JW Marriott Grand Rapids, serving as director of rooms, assistant general manager and then GM.

Behler has been a Business Journal 40 Under 40 honoree and awarded the Sales Leader of the Year by Intercontinental Hotel and Resorts, the Distinguished Alumni of the Year by Davenport University and Opening Hotel of the Year by JW Marriott.

Behler serves as a board member with Experience Grand Rapids, an executive board member with the West Michigan Tourist Association and was president of the Kent County Lodging Association.

He has been involved with Susan G. Komen, Kids’ Food Basket, Baxter Community Center, Holy Cross Lutheran Church in Jenison and the 4H Club with the Hudsonville Community Fair.

He has also taught hospitality classes for Grand Valley State University.

He holds a bachelor's degree in business administration and management degree from Davenport University.

“Brian and I share a passion for providing exceptional hospitality in West Michigan,” said Peter Beukema, CEO, Suburban Inns. “This, coupled with our company and family values, makes Brian a natural fit within the Suburban Inns family.”

Suburban Inns

Founded in 1979, Suburban Inns develops, owns and operates 12 hotels and restaurants in Holland, Grand Rapids and Midland.

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