Health Care, Human Resources, and Real Estate

Rehab company acquires practice

August 17, 2018
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CPR
The Center for Physical Rehabilitation, formerly O’Donald Physical Therapy, in downtown Greenville. Courtesy Center for Physical Rehabilitation

A private physical therapy practice in the area is joining a larger organization.

The Center for Physical Rehabilitation, which has five other locations in the area, acquired O’Donald Physical Therapy, 1330 W. Washington St., in downtown Greenville.

The deal closed Aug. 1. Price was not disclosed.

Kimberlee O’Donald, the former owner, now will serve as the clinic manager. The practice’s other five staff members will remain.

With the new practice, CPR has 70 employees. CPR did not disclose the number of patients at the Greenville practice or with the organization overall.

Chris Nawrocki, CEO of CPR, did not specify whether O’Donald Physical Therapy was having difficulties that prompted the choice to sell, though he acknowledged the challenges solo clinics face.

“It’s becoming more difficult for solo clinics to stay on top of federal compliance guidelines, invest in advancing technology for timely reimbursement and provide the best benefits to retain staff.”

O’Donald cites CPR’s “strong reputation and business offerings as factors that aided” in deciding to sell to the company.

“The Center for Physical Rehabilitation is a trusted and reputable PT group that will continue our great patient care and add business expertise,” O’Donald said. “Health care is constantly changing, and The Center for Physical Rehabilitation brings an expansion of services that will help our current and future patients.”

The Greenville region now will have access to expanded physical therapy services through CPR, including sports medicine, a full continuum of workers compensation programming, McKenzie Therapy, sports medicine and other specialty offerings.

When there is demand for specific programs, O’Donald employees will be trained or CPR employees will see patients at the Greenville location, according to Nawrocki.

Greenville patients also will be able to attend one-time specialty program sessions at CPR’s other locations and then continue care in Greenville. Nawrocki said this allows patients to get the individualized care they need without changing companies.

He said the O’Donald employees with see an addition to their benefits package, including short-term disability, continuing education and monthly professional development opportunities.

CPR implemented a new electronic medical records platform and computer system, which Nawrocki said provides easier scheduling, billing and documentation for employees and patients.

This Greenville site also will be utilizing the functional outcomes tool FOTO, enabling the company to track patients’ outcomes and ensure they are “staying above industry standards nationally.”

Nawrocki said there are plans over the next couple years for interior cosmetic updates of the 2,200-square-foot office, as well as equipment upgrades. Price of the updates was not disclosed.

The Center for Physical Rehabilitation

Founded in 1994, The Center for Physical Rehabilitation has two clinics in Grand Rapids and one each in Wyoming, Belmont, Walker and Greenville.

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