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Furniture companies expand partnership

September 28, 2018
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Boila furniture set
A set of furniture by Boila. Courtesy Steelcase

A local furniture maker is expanding its partnership with a Danish company.

Grand Rapids-based Steelcase said this month it will begin offering Aarhus, Denmark-based Bolia’s “exclusive curated collection” of designs — including sofas, armchairs and tables — to customers throughout North America and Asia-Pacific.

Steelcase began offering Bolia’s products in Europe, the Middle East and Africa last November after signing a partnership agreement about a year ago.

The Bolia collection will be available via the Steelcase dealer network in North America this fall and in Asia-Pacific in early 2019.

“Since we launched our relationship with Bolia in Europe last year, we’ve heard from architects, designers and clients that are eager to have access to their furnishings in North America and Asia-Pacific,” said Allan Smith, VP of global marketing, Steelcase.

“We’re thrilled to bring the superior craftmanship, creative excellence, sophistication and beauty of Bolia products to more workplaces around the world.”

Lars Lyse Hansen, CEO of Bolia, said “creativity is at the heart” of its collections.

“We’re incredibly excited about this extended relationship with Steelcase that brings the best of our new Scandinavian designs to more offices around the world,” he said.

Steelcase

Founded in 1912, Steelcase (NYSE: SCS) offers architectural, furniture and technology products and services.

Steelcase sells through its family of brands: Steelcase, Coalesse, Designtex, PolyVision, Turnstone, Smith System, Orangebox and AMQ.

The global manufacturer has more than 800 dealer locations and reported fiscal 2018 revenue of $3.1 billion.

Bolia

Founded in 2000, Bolia is a contemporary furniture designer and maker.

Bolia has 50 stores in Denmark, Sweden, Norway, Germany, Belgium, the Netherlands and Switzerland, along with an e-commerce platform covering all EU countries and more than 130 dealers in 23 countries around the world.

The Bolia design team consists of more than 40 international designers who develop two collections consisting of more than 300 new furniture and interior designs each year.

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