Construction, Marketing, PR & Advertising, and Nonprofits

'Dueling' construction crews raise $14K for nonprofit

November 12, 2018
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Orion Construction Metro Elevator Ride the Pink Elevator fundraiser Komen check presentation
Courtesy Orion Construction

A “dueling” fundraiser between two construction crews has yielded over $14,000 in the fight against breast cancer.

Metro Elevator and Grand Rapids-based Orion Construction have completed their Ride the Pink Elevator campaign for the Susan G. Komen Foundation as part of the organization’s national Ride the Pink Elevator campaign.

The local campaign took place as a “duel” between two of Orion’s largest West Michigan projects: the $65-million Warner Tower and Hyatt Place at 140 and 150 Ottawa Ave. NW in Grand Rapids; and the $55-million Exchange at 155 W. Michigan Ave. in Kalamazoo.

The Warner Tower construction team beat the Exchange crew by about $2,000, but the friendly competition resulted in $14,100 that will go toward Susan G. Komen and its local affiliate Susan G. Komen Michigan, according to Orion.

Orion and Metro, which supplied the pink elevators at both construction sites, engaged more than 100 subcontractors and investors in the campaign.

Some of the largest contributors included Architectural Glass & Metals, AHC+Hospitality, Consolidated Electric, Facements and DeGraff Interiors.

“We are grateful to Metro Elevator for reaching out to us with this noble cause and to our subcontractors for stepping up and showing what a great community we have in West Michigan,” said Roger Rehkopf, president, Orion Construction.

“Aside from this campaign being an opportunity to bring awareness and provide support for important research and services in Michigan, we have employees who have recently suffered losses of family members from this.”

Indianapolis-based Metro Elevator specializes in rack-and-pinion construction hoist sales and leasing and paints its elevators the signature Komen pink to raise awareness of breast cancer.

“It is through the partnership and collaboration with extraordinary companies like Orion construction that makes RTPE such an important and successful initiative in the battle to eradicate breast cancer in our lifetimes,” said Charlie Ernstes II, president, Metro Elevator.

Over the past 26 years, Komen Michigan has funded over $12 million in community breast health programs and support across 24 counties.

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