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Urban event venue opens new space

November 15, 2018
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Goei Center floral table centerpiece
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A new space for events has opened in town.

The Goei Center has opened the Kindel Room, a newly renovated 9,500-square-foot event space within the venue in Grand Rapids, at 818 Butterworth St. SW.

The Kindel Room features 35-foot vaulted ceilings, large windows, 18 skylights and a “vintage, urban-chic blend” of farm tables, contemporary chandeliers and refinished wood-plank floors.

“Because demand is so high, and we had thousands of available square footage, it made sense to create another distinctive event space to meet the growing demand,” said Bing Goei, founder and managing partner, Goei Center.

Since opening in 2009, Goei said the venue has been used for events, such as weddings and receptions, art auctions and corporate galas.

The room was once used as a storage warehouse for Kindel Furniture in the '60s and ‘70s.

The venue contracted with the nonprofit Next Step of West Michigan, 360 Floor Restoration and other local contractors to repurpose and renovate much of the original wood, brick, windows and finishes.

The redesign included LED lighting, high-efficiency water heaters and furnaces and double-paned energy-efficient windows.

“The Kindel Room has lots of natural light and is very open, but still warm and welcoming,” said Jason Goei, president, Goei Center. “The open space allows good flow for all types of events, and our event planning teams can work with clients to customize the floor plan to meet their needs.”

Amenities include on-site and valet parking, full A/V capabilities, Wi-Fi and breakout rooms.

The Goei Center also works with several local caterers and offers in-house licensed bar service.

Bing Goei noted the historic building was once the workplace for many of the neighborhood’s former residents.

“Naming the Kindel Room shows our desire to maintain historical perspective and give credit to this community,” he said.

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