Steelcase and West Elm rolling out collection under partnership
Steelcase and West Elm are producing their first joint product collection since signing a partnership this summer.
The Grand Rapids-based furniture maker and Brooklyn, New York-based home furnishings brand said they will roll out the West Elm Work Collection — a portfolio of “co-developed products inspired by residential design and manufactured to withstand the wear and tear of the office.”
The products will be for sale exclusively through Steelcase and West Elm dealers in the U.S. and Canada in mid-December.
“Workers today want inspiring places to do their best work, and we believe the West Elm Work Collection will help them to do just that,” said Brian Shapland, general manager of ancillary partnerships, Steelcase.
Cheryl Carpenter, vice president, West Elm, said her company’s “close connection” to its customers gives it the insights needed to understand “what people are seeking at work and how those needs change over time.”
“All of this background and ongoing access to how people’s desires are changing comes with us as we collaborate with Steelcase to offer the new West Elm Work Collection, which is designed exclusively for this partnership to meet the needs and quality standards of the workplace,” she said.
The Business Journal reported the companies signed a partnership in June in which they agreed to “work together to collectively design, manufacture and distribute future workplace solutions.”
West Elm Work Collection
West Elm Work Collection was created to blend “the distinctive look and feel of West Elm” and its “signature modern aesthetic” with Steelcase’s “research, engineering, operational capabilities and dealer network,” according to Steelcase.
Items in the collection include sectionals, lounge chairs, coffee tables, swivel chairs, nesting tables, meeting tables, side tables and settees.
Founded in 1912, Steelcase (NYSE: SCS) offers architectural, furniture and technology products and services.
Steelcase sells through its family of brands: AMQ, Coalesse, Designtex, Orangebox, PolyVision, Smith System, Steelcase and Turnstone.
The global manufacturer has more than 800 dealer locations and reported fiscal 2018 revenue of $3.1 billion.
Founded in 2002, West Elm aims to “make an impact in everyday life” by creating “affordable designs for modern living.”
The brand, which is part of Williams-Sonoma (NYSE: WSM), operates more than 100 stores in the U.S., Australia, Canada and the U.K., e-commerce websites and ships products to customers around the world.
In addition to its home furnishings retail side, West Elm operates in the commercial furnishings industry and recently expanded into the travel and hospitality industry with the launch of West Elm Hotels.