Manufacturing, Retail, and Sustainability

Footwear brand launches 'sustainable' shoe line

November 23, 2018
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Merrell Gridway
Courtesy Merrell

A footwear brand has introduced a collection of shoes made primarily from recycled materials.

Merrell, a brand of Rockford-based Wolverine Worldwide, recently introduced the Gridway Collection, a line of shoes made from recycled materials “wherever possible” and “built with a singular intent: to last,” according to Merrell.

“It can be challenging to meet all the requirements consumers look for in sustainable shoes: recycled components and mindful manufacturing processes, yet durable and stylish,” said Johanna Koeberle, Merrell’s senior product director, lifestyle. “With the feedback we’ve received, we feel the Gridway Collection merges all those needs in the way we intended.”

Merrell CMO Strick Walker said the collection represents a “significant step forward” in the brand’s efforts “to build great products more responsibly.”

The shoes

Each pair of shoes in the Gridway Collection features knit uppers and laces made from 100-percent recycled materials.

Additionally, the shoes have 50-percent recycled removable EVA footbeds, and EVA midsoles made with 40-percent recycled content from manufacturing scraps.

Exclusive to Merrell and used throughout the Gridway Collection, a Vibram EcoDura outsole is made from a minimum of 30-percent post-industrial scrap rubber. EcoDura is Vibram’s “best performing recycled outsole on the market,” according to Merrell.

The shoes retail for $120-$140 online.

Wolverine Worldwide

Founded in 1883, Wolverine Worldwide makes footwear and apparel for a variety of markets: casual, active lifestyle, work, outdoor sport, athletic, children’s and uniform.

In addition to its own portfolio of 10 brands — Bates, Chaco, Hush Puppies, HYTEST, Keds, Merrell, Saucony, Sperry, Stride Rite and Wolverine — the company also is the global footwear licensee of the brands Cat and Harley-Davidson.

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