Food Service & Agriculture, Retail, and Small Business & Startups

Brewery startup lands new name

State’s first African-American-owned brewery will be named Boston Square Brewing Company.

November 30, 2018
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Michigan’s first African-American-owned brewery concept has a new name.

Terry Rostic, entrepreneur and co-founder of the brewery formerly known as Kings Brewing Company, unveiled the startup brewery will be named Boston Square Brewing Company, in honor of his neighborhood and the future home of the business.

Rostic and business partner Jamaal Ewing announced a rename competition in August, which yielded over 230 entries.

Ultimately, Boston Square Brewing proved to be the most popular. Rostic said he received multiple submissions for the name.

“It speaks to the neighborhood, and that’s what I think every brewery should be,” he said. “You should represent the neighborhood and be about the neighborhood.”

Rostic added members of the community had come up with several other good names paying homage to the region including 07 Brewing Company, in reference to the 49507 area code; Iroquois Brewing, named after Iroquois Middle School; and Ottawa Brewing, named after Ottawa Hills High School.

Some other names were more African-inspired, like Lion-Hearted Brewing and Gesho Brewing, which refers to the Gesho plant used in Ethiopia for brewing.

The Business Journal previously reported Rostic and Ewing chose to change the name of their startup brewery after running into a trademark dispute with another Kings Brewing in Rancho Cucamonga, California.

Before it was renamed to Boston Square, Kings was one of 10 winners of the Start Garden 100 Ideas competition held in July. Rostic and Ewing took home $200,000 toward financing their vision.

Currently, Rostic and Ewing are going through the process of trademarking Boston Square Brewing, which came back clean on the U.S. Patent and Trademark Office database, finding no occurrences of the same name.

“Our next step is meeting with investors,” Rostic said. “We are still in the process of finding the right one.”

Rostic added he and Ewing still are scoping out the best home for their business, ensuring buildings have the proper zoning and asking neighbors if they’re fine with being next door to a brewery. At this time, Rostic said his target date for opening Boston Square Brewing is fall 2019.

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