Human Resources, Small Business & Startups, and Technology

Leadership consulting firm hires software team leader

December 3, 2018
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Danielle Bouwhuis
Danielle Bouwhuis. Courtesy Become Unmistakable

A startup leadership consulting firm in town has hired a software team leader for its new employee experience tool.

Become Unmistakable — a Grand Rapids-based leadership training and business consulting firm — said last week it hired Danielle Bouwhuis as implementer, trainer and guide for its virtual tools in June.

Bouwhuis has overseen development of the firm’s new uMap employee engagement software platform, which launched on Nov. 16.

The platform was created to “help organizations create meaningful connections with employees and win the war for talent.”

“I am thrilled to join Become Unmistakable and contribute to their mission of creating meaningful connections by helping organizations become employee-centric with the uMap management software,” Bouwhuis said.

Become Unmistakable was founded in May by Mike Novakoski, president and CEO of the Holland-based construction firm Elzinga & Volkers, John Parker, VP of project development at Elzinga & Volkers, and Rob Dwortz, former president and CEO of The Bank of Holland. 

Dwortz said the firm is “very fortunate” to have found someone of Bouwhuis’s “caliber” to fill the role.

“Danielle’s wealth of experience in educational software and integration has made a significant impact on the development of the uMap management tool,” Dwortz said.

Bouwhuis’ background

Bouwhuis brings 10 years of experience in education and technology to the Become Unmistakable team.

She began her career as a teacher, then developed a passion for leveraging the power of technology in the classroom.

She has served on technology committees and as a technology coach, instructing teachers on software integration.

Most recently, Bouwhuis served as an instructional technology specialist for Catholic Central High School in Grand Rapids.

She holds a B.S. in integrated science from Grand Valley State University and an M.A. in educational and instructional technology from Western Michigan University.

Become Unmistakable

The firm has several offerings: leadership and team development coaching and curriculum services; speaking engagements, including breakout sessions; and virtual tools such as uMap, a professional development dashboard designed to connect right- and left-brain thinking to boost productivity and work culture.

It has eight employees.

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