Food Service & Agriculture, Manufacturing, and Retail

Cereal brand rolling out new flavor

December 4, 2018
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Kellogg's Strawberry Krispies
Courtesy Kellogg Company

A food maker has created the first new flavor in 10 years for one of its cereal brands.

Battle Creek-based Kellogg Company said today it will release Kellogg’s Strawberry Krispies under its Rice Krispies brand in January.

“Our fans are explorers who constantly seek new varieties, flavors and possibilities,” said Chris Stolsky, associate director of marketing, Rice Krispies.

Strawberry Krispies pairs the “simplicity” of Rice Krispies with a natural strawberry flavor.

The process of making the new Strawberry Krispies cereal starts with a single grain of rice, which is cooked, dried, flattened and puffed. The puffed rice cereal is then coated with strawberry flavor.

Kellogg said it is rolling out the pink-tinted cereal just ahead of Valentine’s Day to offer customers more “treat-making possibilities” for the holiday.

Strawberry Krispies will be sold nationwide at major retailers and grocery stores for a suggested retail price of between $3.99 and $5.69.

Kellogg

Founded in 1906, Kellogg Company (NYSE: K) offers more than 1,600 foods, including cereal, crackers, savory snacks and frozen foods.

Its brands include Pringles, Cheez-It, Keebler, Special K, Kellogg’s Frosted Flakes, Pop-Tarts, Kellogg’s Corn Flakes, Rice Krispies, Eggo, Mini-Wheats, Kashi, RXBAR and more.

Kellogg had 2017 sales of about $13 billion.

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