Food Service & Agriculture, Manufacturing, and Retail

Sparkling water startup inks deal with supermarket chains

December 20, 2018
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Hyvida sparkling water cans
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A sparkling water startup is expanding its reach.

Muskegon-based HyVIDA Brands said last month it entered a partnership with GIANT Food Stores, which is compromised of GIANT and MARTIN’S neighborhood supermarkets in the mid-Atlantic region.

HyVIDA’s hydrogen-infused sparkling water will be offered in more than 150 GIANT and MARTIN’S locations.

“We are especially proud to partner with GIANT/MARTIN’S and its parent company, Ahold Delhaize,” said Rick Smith, president and CEO, HyVIDA Brands.

“The company’s recent pledge to remove all artificial ingredients, colors or harsh chemicals in their own products is on point with HyVIDA’s mission to create and deliver innovative, healthy beverages.”

HyVIDA’s hydrogen-infused sparkling water offers antioxidant properties, zero calories and no sweeteners.

HyVIDA is available in three varieties: pure, raspberry and lemon lime.

“Hydrogen is a powerful antioxidant that has been proven in more than a thousand scientific studies to have a significant, positive impact on the mind and body,” Smith said. “HyVIDA’s infused hydrogen and added magnesium electrolytes deliver significant functionality and an extremely smooth bubbly taste experience.”

HyVIDA, launched on Amazon in May 2018, said it has since added “hundreds” of independent, natural and specialty retailers across the Northeast and Midwest.

Both HyVIDA’s headquarters and research facility are located in Muskegon.

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