Food Service & Agriculture, Manufacturing, and Retail

Food maker rolls out protein cereal

December 27, 2018
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Kellogg's Special K Protein Honey Almond Ancient Grains cereal box
Courtesy Kellogg Company

A food maker has rolled out a new cereal designed to help customers get enough protein.

Battle Creek-based Kellogg Company said yesterday it debuted its Kellogg's Special K Protein Honey Almond Ancient Grains cereal, which has 15 grams of protein per serving — nearly a third of the daily protein recommendation of 46 grams for women.

The new cereal also includes whole grains as the first ingredient and is a good source of fiber, according to Kellogg.

“When Special K hit shelves in the 1950s, it was the first cereal to feature key vitamins and nutrients, including protein,” said Christie Crouch, marketing director, Special K. “Today, we continue to look for ways to innovate that stay true to that heritage, and do more with both nutrition and taste. That’s why our new protein cereal recipes include a nutrient bundle designed to help you get more from your protein.”

The Honey Almond Ancient Grains flavor features flakes made from a mix of whole grains, including the ancient grains sorghum and black rice, alongside the more common wheat and rice. The cereal is finished with honey and almonds.

All of the cereals in the updated Special K Protein line, along with most of the meal bars, now include a nutrient bundle of magnesium, calcium and vitamin D alongside protein.

Magnesium supports protein metabolism and helps power muscles by releasing fuel from internal stores. Calcium helps muscle function and supports bone health. Vitamin D supports protein synthesis and helps keep calcium accessible for the body’s use.

Kellogg did not disclose the suggested retail price range for the Special K Protein Honey Almond Ancient Grains cereal.

Kellogg

Founded in 1906, Kellogg Company (NYSE: K) offers more than 1,600 foods, including cereal, savory snacks and frozen foods.

Its brands include Pringles, Cheez-It, Keebler, Special K, Kellogg’s Frosted Flakes, Pop-Tarts, Kellogg’s Corn Flakes, Rice Krispies, Eggo, Mini-Wheats, Kashi, RXBAR and more.

Kellogg had 2017 sales of about $13 billion.

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