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Amway's year-end sales are up
Amway has reported its sales for 2018.
Ada-based Amway, a global direct-selling company, completed $8.8 billion in sales for the year ending Dec. 31, 2018, an increase from $8.6 billion in 2017, according to the company today.
Amway’s had $8.8 billion in sales in 2016. In 2013, the company reached all-time high of $11.8 billion in revenue.
The company, which is entering its 60th year, said growth was “broad-based” across many of its top markets, including China, the U.S., Thailand and India, delivering an “expected turnaround.”
Amway’s top 10 markets include China, South Korea, the U.S., Japan, Thailand, Taiwan, India, Russia, Malaysia and Italy. Sales were consistent with the prior year in South Korea, Russia and Malaysia. Japan and Taiwan saw “modest” declines.
“Amway’s growth in sales is a result of our sharp focus on the experience Amway business owners and their customers have buying, selling and using Amway products,” said Steve Van Andel, co-chairman, Amway. “We’ll continue to make investments that enable every possible opportunity for ABO success.”
Amway said it attributes sales growth to significant investments in digital tools and mobile experiences, as well as product innovations that have helped Amway business owners attract and retain more customers. This includes enabling more ecommerce and social selling, connecting additional products with digital experiences and personalizing more nutrition and beauty products.