Food Service & Agriculture, Marketing, PR & Advertising, and Retail

Brewery distributes to West Michigan market

March 18, 2019
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Boom Sauce beer can bar
A can of Boom Sauce IPA. Courtesy Lord Hobo Brewing Co.

New England-style beers from a Massachusetts brewery are now on store shelves and tap handles throughout West Michigan.

Lord Hobo Brewing Co., based in Woburn, Massachusetts, is partnering with Kalamazoo-based Imperial Beverage for a statewide launch.

“We are very proud to bring Lord Hobo to the discerning craft beer fans of Michigan,” said Jon Sutton, beer category manager, Imperial Beverage. “In an era when innovation is key to survival and relevancy in the beer industry, Lord Hobo is delivering nothing but exciting styles, packaging and branding.”

Bill Dillon, VP of sales for Lord Hobo Brewing, said Imperial Beverage has a proven track record of innovation.

“There’s no question Michigan is home to some of the biggest craft beer lovers in the country, and we’re eager to show them what fresh New England-style beer – straight from New England – is all about,” Dillon said.

Lord Hobo beers in Michigan

— Boom Sauce: Lord Hobo’s flagship New England-style IPA
— Hobo Life: session IPA
— Pils: hoppy pilsner
— Angelica: New England-style wheat ale
— Glorious: New England-style pale ale
— Meat & Potatoes: stout
— Consolation Prize: double IPA
— Virtuoso: New England-style double IPA

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