Entrepreneur takes reins of brewery
A major investor of capital and resources in a local brewery since 2014 is now its sole owner.
Jeff DeLongchamp, now the single owner of ELK Brewing, stressed the change in ownership is all about the providing the best quality of ELK’s beer selection and improved consistency for both on-and off-premises locations.
“Currently, ELK is committed to upgrading the craft beer branding with an aggressive push for wider distribution of the brand both inside of Beer City and out,” DeLongchamp said. “With the increased focus on the consumer and quality our beer, I feel that we have a bigger opportunity to increase both production and innovation of the brand.”
All beer releases and events will continue as scheduled at both ELK taprooms at 700 Wealthy St SE in Grand Rapids and in Comstock Park, at 400 Dodge St.
Rory Dill, controller for ELK, will take over the day-to-day operations. He will be working with the current managers at both locations and the brewing team to continue to improve all facets of ELK Brewing.
“Rory has a real love of craft beer and is dedicated to making ELK Brewing the best it can be,” DeLongchamp said.
The ELK Brewing Mug Club will remain intact, and the new owner intends to involve mug club members and staff more in business processes for the future.
The company is also looking into ways to include food options at its Wealthy Street location, which offers a snack menu and encourages patrons to bring in food from restaurants.
DeLongchamp is also the owner of ElectionSource, GRNow and other companies that involve film and property.