Food Service & Agriculture, Marketing, PR & Advertising, and Retail

SpartanNash commits to 'clean' labeling

March 21, 2019
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SpartanNash Our Family yogurt
Courtesy SpartanNash

A locally based grocery chain and food distributor is cleaning up its product ingredients and re-designing labels.

Byron Center-based SpartanNash recently made public a “Clean Ingredient Initiative” for its private label brands, Our Family and Open Acres.

The initiative focuses on providing simpler products, reduced ingredient lists and clean, easy-to-read labels to store guests.

“Consumer preferences are changing, and our store guests are looking for healthier food options, clean labels and ‘free from’ formats when shopping at their local grocery store or putting food on the table,” said John Paul, vice president of private brands at SpartanNash.

“Our Clean Ingredient Initiative provides them with exactly that, all while giving them the quality, budget-friendly savings and great taste they’re used to with Our Family and Open Acres products.”

More than 425 Our Family and Open Acres products already have undergone reformulations or packaging redesigns since 2018, removing synthetic colors, MSG and other ingredients.

In 2019, another 175 products will be added to the Clean Ingredient Initiative.

Store guests will be able to identify products that have undergone reformulation or packaging redesigns as part of the Clean Ingredient Initiative via new labels with key attributes listed on the front of the packaging.

For the Our Family brand — which includes more than 1,700 products — clean labels are highlighted with leaf icons. For Open Acres — SpartanNash’s private brand for fresh foods — a circular swoosh is used.

“The icon system on Our Family and Open Acres packaging is designed to draw our store guests’ attention to the highlights of each product, calling out fat free, gluten free, non-GMO and other key product attributes,” Paul said.

Our Family ice cream now has four products that contain only four or five ingredients, including milk, sugar, cream and flavoring.

SpartanNash also partnered with its manufacturers to remove “added” MSG from a number of Our Family soups, and Our Family fruit and grain bars were reformulated to remove synthetic colors.


SpartanNash (Nasdaq: SPTN) is a distributor of grocery products to independent and chain grocery retailers, its corporate-owned stores and U.S. military commissaries and exchanges.

It serves customer locations in all 50 U.S. states and the District of Columbia, Puerto Rico, Cuba, Europe, Bahrain, Djibouti and Egypt.

SpartanNash also operates 159 supermarkets, primarily under the banners of Family Fare Supermarkets, Martin’s Super Markets, D&W Fresh Market, VG’s Grocery, Dan’s Supermarket and Family Fresh Market.

The company had 2018 revenue of $8.06 billion.

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