Marketing, PR & Advertising, Nonprofits, and Retail

Grocery chain raises $129K for housing

March 22, 2019
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SpartanNash D&W Fresh Market Grand Haven Robbins Road
D&W Fresh Market is one of the store brands by Byron Center-based SpartanNash. Courtesy SpartanNash

A retail scan campaign by a local grocery chain has raised $129,000 for Michigan chapters of a national housing nonprofit.

The SpartanNash Foundation, the charitable arm of Byron Center-based SpartanNash, raised $89,000 for Habitat for Humanity Michigan, on behalf of 32 county-based chapters, and $40,000 for Habitat for Humanity of Kent County through donations from customers and employees, according to the foundation last month.

All proceeds from the fund drive will go directly to the local Habitat chapters to build affordable housing.

Check presentations to the local Habitats will take place in the coming weeks, hosted by the local SpartanNash-owned stores that raised the most money on behalf of their Habitat partner.

“The SpartanNash Foundation has a long history of supporting Habitat for Humanity, and we are proud to continue that tradition with this year’s retail scan,” said Meredith Gremel, VP of corporate affairs and communications at SpartanNash and executive director of the SpartanNash Foundation.

“The generosity of our store guests during this fundraising campaign was incredible, and we cannot wait to see the difference it will make in our local communities. We are most grateful to all who joined forces with the SpartanNash Foundation and our associates to build hope and affordable housing.”

The scan campaign

Between Feb. 6 and 17, the SpartanNash Foundation hosted the company-wide scan campaign in SpartanNash-owned stores throughout the Midwest, giving customers the opportunity to donate $1, $5 or $10 at checkout.

Across the SpartanNash footprint, the scan campaign raised $179,500 on behalf of more than 50 local Habitat for Humanity partners in Iowa, Michigan, Minnesota, Nebraska, North Dakota, Ohio, South Dakota and Wisconsin.

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