Food Service & Agriculture, Marketing, PR & Advertising, and Retail

Grocery chain launches child nutrition program

March 26, 2019
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SpartanNash Kids Crew
Courtesy SpartanNash

To encourage healthy choices in childhood, a local grocery chain is rolling out a new program for kids and parents.

Byron Center-based SpartanNash this month launched Kids Crew, a program “designed to help kids and parents make healthy choices for their active lifestyles” by providing in-store activities, Free Fresh Fruit for Kids, including apples, bananas and clementines, free supermarket tours and online resources, according to the company.

SpartanNash said the goal of Kids Crew is to introduce customers to healthy foods at a young age and encourage kids to learn and discover as they grocery shop and cook meals at home.

“Kids Crew is another way our stores can connect with the communities where they are located and where our associates live and work,” said Tom Swanson, SVP and general manager of corporate retail, SpartanNash.

“Not only does Kids Crew support our other in-store health and wellness efforts, but it helps kids understand the important role food plays in their everyday lives.”

Kids Crew is available at Family Fare Supermarkets, D&W Fresh Market, VG’s Grocery, Dan’s Supermarket and Family Fresh Market stores in Michigan, Minnesota, Nebraska, North Dakota, South Dakota and Wisconsin.

As a part of the Kids Crew program, SpartanNash has teamed up with Field Trip Factory to offer supermarket tours for pre-K through sixth grade and special needs classes. Classes of between eight and 30 kids can take part in Kids Crew supermarket tours.

“We’re excited to launch our Kids Crew program and offer store tours through our partnership with Field Trip Factory,” said Brian Holt, VP of marketing, SpartanNash.

“We look forward to working with school groups in our local communities and growing our relationships with them by making it easier than ever to schedule tours in our stores and learn the basics of healthy eating.”

Tours last about an hour, and students will learn about MyPlate, healthy food choices, portion size and more, with behind-the-scenes tours of their local supermarket.

Kids Crew resources and tour booking are available at several websites: shopfamilyfare.com/kids-crew, familyfreshmarket.com/kids-crew, shopdwfreshmarket.com/kids-crew, shopdanssupermarket.com/kids-crew and shopvgs.com/kids-crew.

Kids Crew is part of SpartanNash’s Living Well initiatives, which also include an assortment of organic offerings, free and reduced-cost prescriptions at its pharmacies, kids programming and regional wellness specialists who serve company-owned retail stores and various communities in its footprint.

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