Spirits maker signs sponsorship deal with Detroit Tigers
A spirits maker in the region has signed a long-term deal to be featured on the state’s east side.
Coppercraft Distillery and the Detroit Tigers announced yesterday a multi-year sponsorship.
The deal includes the branding of Comerica Park's right-field bar and Coppercraft Distillery signage featured at the ballpark's Bourbon Bar.
The Coppercraft Distillery Bar, located on the Pepsi Porch in right field, offers a complete view of the field and features outdoor lounge seating, fire features and a number of high-definition televisions.
"This agreement advances our long-term growth strategy, which includes expanding awareness of the Coppercraft brand throughout the Detroit metropolitan area and the state of Michigan," said Brandon Joldersma, director of sales, Coppercraft Distillery.
Coppercraft was founded in Holland in 2012 and was one of the first licensed distillers in the state. The company was purchased by the DeVos family in 2016, the Business Journal reported previously.
The company operates a restaurant and bar at its distillery in Holland, as well as a tasting room in Saugatuck.