Food Service & Agriculture, Manufacturing, and Retail

Food maker launches waffle brand

May 10, 2019
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Kellogg Company Off the Grid vanilla buttermilk waffles box
Courtesy Kellogg Company

A food maker in the region has debuted a frozen waffle brand that offers 12 grams of protein per serving.

Battle Creek-based Kellogg is rolling out its Off the Grid line, which comes in three flavors: vanilla buttermilk, cinnamon brown sugar and wild blueberry, according to the company yesterday.

The waffles are available now at grocery stores nationwide.

They contain the nine essential amino acids that make up a complete protein.

Off the Grid’s recipe combines soy protein isolate, whey protein concentrate, whole wheat flour, egg whites, hemp seeds and cage-free whole eggs — combined with the designated flavor.

The waffles are also Non-GMO Project verified and free of artificial colors or flavors.

“Off the Grid waffles were created to deliver a hearty and wholesome breakfast experience within any healthful lifestyle,” said Laura Newman, marketing director, Off the Grid.

“Crafting waffles with complete protein was very intentional for us. We also know high protein food doesn’t always deliver on taste, so we took huge care in ensuring the food experience delivers in a way that means you don’t have to compromise.”

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