Furniture maker partners with Dutch designer
A local furniture maker has signed a partnership with a designer of carpets, lighting, furniture and accessories.
Grand Rapids-based Steelcase said it is partnering with Breda, Netherlands-based Moooi to offer the “eclectic and playful” designs of Moooi and Moooi Carpets, including carpets, lighting, furniture and accessories, to customers throughout North America.
The collection will be available in the fall of 2019.
“Our customers are looking for ways to make a statement. They want their workplace to reflect their brand and their values. Moooi understands that design shapes the culture and character of our environment,” said Joel Schellhammer, vice president of growth initiatives at Steelcase.
“This new relationship will build on our commitment to give our customers easy access to carpets, lighting, furniture and accessories that make their workplace unique, all available through the reliable Steelcase dealer network.”
Founded in 2001 by Marcel Wanders and Casper Vissers, and currently led by Marcel Wanders and Robin Bevers, Moooi is named after the Dutch word for beautiful, “mooi.” The third “o” in the brand name is “symbolic of beauty and uniqueness.”
“We’re incredibly excited about this relationship with Steelcase that will bring the best of our iconic carpets, lighting, furniture and accessories to the contract market,” said Bevers, CEO.
“Our products celebrate playfulness, and now together with Steelcase, we will help designers create the unique work environments their clients demand.”
Founded in 1912, Steelcase (NYSE: SCS) offers architectural, furniture and technology products and services.
Steelcase sells through its family of brands: AMQ, Coalesse, Designtex, Orangebox, PolyVision, Smith System, Steelcase and Turnstone.
The global manufacturer has more than 800 dealer locations and reported fiscal 2019 revenue of $3.4 billion.
Founded in 2001, Moooi is a luxury design company that offers carpets, lighting, furniture and accessories in a variety of patterns and colors meant for all ages and settings.
Its products are inspired by “the uniqueness and character of antiques, combined with the freshness of modern times.”