Food Service & Agriculture, Manufacturing, and Retail

Food maker adds cereal flavor

June 7, 2019
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Kellogg Raisin Crunch
Raisin Bran Crunch Vanilla Almond. Courtesy Kellogg

A food maker in the region is adding a new flavor to one of its cereal brands.

Battle Creek-based Kellogg is rolling out Raisin Bran Crunch Vanilla Almond, which adds almond slices and a hint of vanilla flavor to the brand’s standard crispy bran flakes, raisins and crunchy clusters.

The only cereal in the Raisin Bran lineup to include nuts, Kellogg’s Raisin Bran Crunch Vanilla Almond “provides a variety of textures in a single bite” and is a good source of fiber, with 16 grams of whole grains, according to Kellogg.

‘We know Raisin Bran Crunch fans love the mix of textures in every bite, and our new vanilla almond flavor adds an extra layer by marrying the crisp smoothness of almond slivers with vanilla flavor,” said Brad Schwan, senior marketing director for Kellogg’s ready to eat cereal.

The cereal will be available this month at all major retailers and grocery stores.

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