Brewery adds Utah to distribution chain
A change in state law is opening the door for a West Michigan brewery to distribute in its 49th state.
Founders Brewing Co. partnered with General Distributing out of Salt Lake City and Wasatch Distributing out of Ogden to bring its lineup to Utah. Founders will be sending products to select Utah State Liquor Stores as early as July.
“The team at General Distributing is excited that Founders Brewing is coming to Utah and honored to have been chosen to distribute their fine portfolio of award-winning craft beers,” said General Distributing President Andy Zweber. “We can’t wait to start this partnership and let the beer drinkers of Utah see what they’ve been missing.”
The Utah Legislature recently passed SB 132, which increases the state cap on retail beer to 5% ABV. Since Founders produces a number of sub-5% ABV beers, including the popular All Day IPA, Utahns will be able to find this brand (and more) in grocery and convenience stores, in addition to draft at on-premise retail accounts, beginning Nov. 1.
“For years, craft beer enthusiasts have been asking us to bring them Founders and, with the recent changes made by the state legislature to increase allowable ABVs to 5%, that time has come,” Founders CEO Mike Stevens said. “Founders is a perfect fit for Utah’s recreational climate and gives us more reason to spend time in such a beautiful state.”
Utah is the 49th state to see Founders’ distribution, leaving only Hawaii left to complete the total U.S. footprint.