Manufacturing, Marketing, PR & Advertising, and Retail

Footwear brand introduces new work boot line

July 5, 2019
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Mike Spivey
Mike Spivey. Courtesy Wolverine

A footwear brand has launched a new line of work boots that will benefit veterans in need of job training.

Wolverine, a brand of the Rockford-based Wolverine Worldwide, a maker of footwear and apparel, introduced its new U.S.-produced work boots, the Wolverine Ramparts, on July 4.

Through today, 100% of the proceeds from a limited-edition version of the boot will benefit Workshops for Warriors, a nonprofit that provides training and STEM education programs to place veterans in advanced manufacturing careers.

Through the end of 2019, 5% of the proceeds from the sale of all Ramparts styles on wolverine.com will be donated to Workshops for Warriors.

“Having this made-in-America boot benefit an organization whose mission is to rebuild American manufacturing and support our veterans is a great way for Wolverine and our customers to say thank you to our veterans as they enter this next chapter of their careers,” said Andrew Shripka, VP of marketing, Wolverine.

Hernán Luis y Prado, founder and CEO of Workshops for Warriors, said it’s an “honor” for his organization to partner with Wolverine on this initiative.

“We commend Wolverine for their support of our program,” he said. “Every day, Workshops for Warriors changes lives by training, certifying and placing veterans into advanced manufacturing careers.”

Made with Chicago’s Horween leather, the Ramparts collection features 6-inch, 8-inch and pull-on work boots in three colors. The boots are waterproof and available in soft or safety toe. All varieties feature Wolverine’s DuraShock comfort system that provides shock absorption and cushioning.

The limited-edition Ramparts is available exclusively at wolverine.com and Work ’N Gear until they sell out.

Wolverine also announced that Workshops for Warriors student Mike Spivey, a Marine Corps veteran and competitive snowboarder, will be featured as the newest member of Team Wolverine. Spivey will serve as an ambassador as part of Wolverine's Project Bootstrap to "showcase the great opportunities available in advanced manufacturing careers."

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