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Financial software provider acquires firm

July 10, 2019
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A company that develops software for asset managers has acquired a similar firm.

SalesPage Technologies said earlier this month it acquired Advisor Atlas. Both firms are based in Kalamazoo.

Terms of the deal were not disclosed.

Advisor Atlas will become a division of SalesPage.

SalesPage said the acquisition positions the company to “provide team intelligence to more asset managers so they can best service, market, distribute and measure based on teams.”

SalesPage and Advisor Atlas have “partnered in the past to provide data solutions to clients,” according to SalesPage.

Through that partnership, Aric Faber, president and CEO of SalesPage, got to know the Advisor Atlas team and saw its “expertise and capabilities in data collection and quality.”

“With the growing trend toward teaming in the industry, we want to secure access to team data, which will help our clients distribute more intelligently,” Faber said. “Acquiring Advisor Atlas ensures this and presents additional opportunities to enhance Advisor Atlas’s service offering.”

Todd Hayes, president of Advisor Atlas, said the two companies’ missions align well.

“Our focus is on providing our clients with the high quality and timely data that is required to make profitable decisions in this rapidly changing market,” he said.

“SalesPage has the same vision and commitment to innovation and quality as Advisor Atlas. There is much more we can offer by leveraging SalesPage’s technology and experience, and we’re excited to take our existing partnership to the next level.”

SalesPage

Founded in 1981, SalesPage develops software, provides services and integrates data for asset managers to “enable them to utilize their data for more intelligent distribution.”

Advisor Atlas

Founded in 2012, Advisor Atlas serves asset management firms and other financial services firms “by enriching the viability and efficacy of applied industry data, ensuring that data is consumable by their existing systems and helping them maintain the data timeliness and quality required to make profitable business decisions.”

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