Food Service & Agriculture, Manufacturing, and Retail

Snack brand partners with boxed wine company

July 23, 2019
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House Wine + Cheez-It box picnic blanket and basket
Courtesy Kellogg Company

A snack brand is collaborating with a boxed-wine company to deliver a limited-edition product.

Cheez-It, a brand of Battle Creek-based Kellogg Company, partnered with House Wine, a brand of Seattle-based Precept Wine, to create the House Wine + Cheez-It box, according to Kellogg today.

“Just like wine and cheese, you can pair the real cheese inside each Cheez-It flavor with the perfect wine complement and find a pair to enjoy all summer long,” said Jeff Delonis, senior marketing director, Kellogg’s U.S. Snacks.

The product is a side-by-side boxed pairing of Original Red Blend House Wine and Original Cheez-It.

The red wine used in the product is made from the red grape varietals Cabernet Sauvignon and Merlot and clocks in at 13% alcohol by volume.

Beginning July 25, the House Wine + Cheez-It box will be available for purchase online for $25, while supplies last.

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