Human Resources and Law

Law firm appoints director of pricing and process improvement

August 5, 2019
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Cheryl Coutchie
Cheryl Coutchie. Courtesy Warner Norcross + Judd

A local law firm has created a new position designed to help it move into value-based billing.

Warner Norcross + Judd LLP created the role of director of pricing and process improvement, which will be filled by Cheryl Coutchie, a longtime employee.

She will be tasked with developing a strategic pricing framework that will enable the law firm to migrate from time-based billing to value-based billing while incorporating the enhanced legal practice management needed to support it.

She also will be responsible for finding internal processes that will benefit from efficiency improvements and work with stakeholders to implement changes that enhance the client experience.

“As the practice of law changes, we must work to change with it in order to be successful,” said Douglas A. Dozeman, managing partner. “The addition of this new role will allow us to develop a long-term approach to pricing and client retention, as well as creating systems that enhance the value we provide to clients and the experiences of our attorneys and staff.

“Cheryl brings a unique skill set to this new role, as well as deep knowledge of our culture and our firm. Her extensive operational role at Warner in combination with her experience in other industries will position her to be successful. We are delighted to name Cheryl to this newly created position.”

The Muskegon native has been working at Warner for 26 years as the director of human resources. She took charge of all HR activities for the 230-plus attorney law firm that employs 420-plus support staff in eight locations across the state.

During her time in that role, she introduced a variety of policies and programs, such as a time donation policy and the use of the Kolbe Index as a tool to decrease conflict and promote team building. She now facilitates Kolbe sessions with clients as a certified Kolbe consultant.

Coutchie serves as the secretary of the board for the University Club of Grand Rapids and on the Paralegal Advisory Board for Ferris State University. She is a member of the Society of Human Resource Management and the Association of Legal Administrators.

Coutchie is a graduate of Leadership Grand Rapids, Leadership West Michigan and the Institute for Healing Racism.

She earned her bachelor’s degree in business administration from the University of Michigan and received her master’s degree in labor and industrial relations from Michigan State University.

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