Spirits maker signs sponsorship deal with Detroit Lions
A West Michigan distillery has signed a multi-year sponsorship agreement with the Detroit Lions.
Designation as an "Official Partner of the Detroit Lions,” Holland-based Coppercraft Distillery’s spirits will be featured at six bar locations within Ford Field, and there will be brand signage for the company throughout the stadium.
A wide range of Coppercraft products will be available at Ford Field this season, including its award-winning handcrafted spirits and canned cocktails.
All six Coppercraft bar locations will be operational during each of the eight regular season home games in 2019 and the pre-season contest on Aug. 23.
Coppercraft's partnership with the Detroit Lions is its second major affiliation with a Detroit-based professional sports team this year. In April, Coppercraft became a beverage sponsor of the Detroit Tigers with the debut of the Coppercraft Distillery Bar at Comerica Park.
Founded in Holland in 2012, Coppercraft has expanded significantly and more than doubled its number of product cases sold within the past year.
In 2018, Coppercraft hired its first full-time sales representative in the Detroit metropolitan region, and its products are now available at nearly 900 retail locations across Michigan.