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Publisher sells arts and entertainment title

September 12, 2019
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A West Michigan arts and entertainment magazine has been acquired by a local publisher.

Revue magazine was purchased by Serendipty Media LLC.

The terms of the purchase were not disclosed.

Kasie Smith, owner and president of Serendipity, officially purchased Revue from Brian Edwards, who also is president and majority owner of MiBiz and a web development firm, on Sept. 3.

“Serendipity, not unlike the West Michigan area, has been in growth mode for some time. When the opportunity to purchase Revue was presented, it was just too perfect to pass up,” Smith said. “We are excited to build upon Revue’s excellent reputation.”

Smith said Serendipity retained four of the Revue staff, but some employees were working for both Revue and MiBiz. The Revue staff joined the Serendipity team at its Grand Rapids location.

Revue claims distribution in more than 500 locations each month in Grand Rapids, Kalamazoo, Battle Creek, Saugatuck, Holland, Grand Haven and Muskegon, primarily in places like restaurants, music venues, coffee shops, breweries, libraries and bookstores.

The free publication claims a reach of more than 50,000 readers each month with its magazine, website, e-newsletter and social media posts.

“I’ve known Kasie for many years and watched as she built a thriving media company with local and national reach. When I decided to sell Revue to focus on other business endeavors, she quickly came to mind as the right fit to continue to elevate Revue in the community,” Edwards said.

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