Marketing, PR & Advertising and Nonprofits

Nonprofit hosting marketing conference

September 30, 2019
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Jimmy Smith
Jimmy Smith is the founder and chief creative officer of Los Angeles-based advertising and entertainment agency Amusement Park. Courtesy DO MORE GOOD

An inaugural nonprofit marketing and fundraising conference featuring professionals from around the country is being hosted in town.

DO MORE GOOD, an educational nonprofit based in Spring Lake, is hosting the one-day conference on Oct. 10 at New Vintage Place, 889 Broadway Ave. NW in Grand Rapids.

The last day for registration is Sept. 30. Tickets are $125.

The conference will host more than 200 nonprofit professionals from organizations around the region. The speaker lineup includes professionals with experience that can help nonprofits with communication, fundraising and marketing efforts.

The keynote speaker is Jimmy Smith, founder and chief creative officer of Los Angeles-based advertising and entertainment agency Amusement Park. The Muskegon native has worked with such brands as Nike, Gatorade, JBL and Hilton, as well as nonprofits and social campaigns.

“One of the founding beliefs of DO MORE GOOD is that what has built big brands can also further charitable causes,” said Bill McKendry, the organization’s chair.

Other featured speakers

Josh McQueen — Former EVP and board member of the global agency Leo Burnett Worldwide and founder and chairman of McQueen Mackin & Associates; worked with such brands as McDonalds, Allstate and McQueen

Bill High — CEO of The Signatry, a global Christian foundation that has sent over $3 billion in grants to nonprofits and iDonate.com

Melissa Randall — Inbound copywriter for Lean Labs, a digital marketing firm with offices in the U.S., United Kingdom and Costa Rica

Jay Wilkinson — Founder and CEO of Firespring, a Nebraska-based Certified B Corporation, and chairman of Nonprofit Hub

Bill McKendry — Founder and chairman of DO MORE GOOD, founder and chief creative officer of HAVEN | a creative hub

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